Employer Branding Like Never Before: Ocean Investments’ Innovative Strategy

The driving forces behind the Employer Branding of Ocean Investments

In a dynamic corporate landscape where talent acquisition and retention reign supreme, employer branding emerges as a pivotal strategy for organizations to distinguish themselves as employers of choice. At Ocean Investments, we recognize the paramount importance of fostering a compelling EB. In a recent dynamic interview, we brought together Mira Tzvetkova, the driving force behind Ocean’s group, and Kameliya Dineva, the PR & EB manager at Resolute Software, to share how our group builds its employer brand image and what makes people feel happy.

Key Takeways From the Interview:

  1. Strategic Focus: Ocean Investments prioritizes sustainability and adaptability as foundational elements of its strategy. This emphasis suggests a long-term vision focused on enduring success rather than short-term gains. By prioritizing sustainability, the company aims to create value not just for the present, but also for the future.
  2. Dedicated Teams: To build the brand, Ocean Investments group has a large team of dedicated specialists from HR, Marketing, and PR departments.
  3. Internal Brand Ambassadors: We take pride in our “Guild’s Club,” comprising 15 internal brand ambassadors committed to fostering a positive and engaging work environment, thereby enhancing Ocean Investments’ reputation as a top employer. They work hand in hand with Ocean’s HR team, co-creating initiatives that enrich our workplace culture and strengthen our employer brand.
  4. Core Values: At Ocean Investments, we prioritize five core values that serve as the cornerstone of our corporate culture, aiming to instill these values in our employees for personal and professional growth.
  5. Holistic Approach: Our approach to employer branding extends beyond conventional methods, encompassing initiatives such as creating a sustainable work environment, promoting employee well-being, and effectively communicating our corporate culture.

Our unwavering commitment to employer branding prioritizes sustainability, fosters employee engagement, and embodies our core values. Dive into the full interview (in Bulgarian) to discover how we solidify our position as an employer of choice and pave the way for a brighter future.

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Mira Tzvetkova

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