Interview: A great problem signifies a great opportunity

Atanas Simeonov @TheSuperhumanPodcast

In an interview with Georgi Nenov at The Superhuman Podacst, our founder – Atanas Simeonov – shares many valuable insights & advice from his life and work.


Your Key Takeaways:

Tune in to learn more about the most important lessons for Atanas at the beginning his business journey; how he initiated the idea behind VIP Security and how he translated that into reality; lessons learned from the entry of large, international companies into Bulgaria and their cooperation with VIP Security; how did the ideas for the digital era of the business group come about – Resolute Software, Amatas & Ocean Investments; the role of Endeavor Bulgaria, Atanas, and the people involved in this project, who invest in the global future of Bulgarian start-up companies, and thereby – in Bulgaria’s future.


Watch the full interview here to learn more about:

  • Who is Atanas Simeonov?
  • The path to entrepreneurship?
  • Why did Athanas choose to study law?
  • How did “Rocky” inspire Atanas to take up martial arts?
  • How did kyokushin karate influence Athanas?
  • Mr. Simeonov’s first serious business venture.
  • How was the idea for VIP Security born?
  • Which clients are “carrier rockets” and why are they important for business?
  • What is the biggest problem in business?


[00:29:36] – Listen to the older, the more experienced, the more knowledgeable – and look for what you can learn from them.

  • What counts as criteria for success and what is success?
  • How does a company create a 20-year process for continuous growth?
  • What is the biggest challenge for fast-growing companies?
  • How is culture cultivated?
  • How did AMATAS come about?
  • How did the idea for Resolute Software emerge?
  • What is the economic role of family businesses?
  • What brought Atanas Simeonov’s sons into the family business?
  • What is the role of parenting?


[01:17:10] – The point of life is to succeed at it, to capitalize on it, work FOR it, not just letting it happen to you.

  • What is Endeavor? What is the organization’s mission?
  • What is the role of Endeavor’s Co-Chair?
  • What is Ocean Investments?
  • What is the most important business skill?
  • What is the biggest problem in Bulgaria?
  • Does Mr. Simeonov have time left to read books?
  • How to make Bulgaria a happier place?


Do you have a groundbreaking business idea we should know about?

At Ocean Investments we seek to invest in smart entrepreneurs or early-stage tech start-ups with great ideas and global ambitions in 3 main sectors: cybersecurity, healthtech and real estate.

Does this sound like you? If the answer is yes, then reach out to us and let’s talk!



About the author

Ralitsa Naumova

Ralitsa is a well-rounded marketing professional, imaginative copywriter, brand strategist & storyteller. Her marketing, advertising & corporate comms expertise has been carefully nurtured in international corporate and agency environments; in the heat of organizing/communicating international industry events & trade shows; in managing B2C and B2B communications in the clinical research industry. Ralitsa’s professional career has seen business in action in both the UK and USA, giving her the invaluable cross-cultural touch integral to any successful marketing consultant. Today’s marketing challenges require tomorrow’s technological solutions – and that’s Ralitsa’s lifelong career pursuit – how to get that one step further ahead of established practices.

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